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"People believe what they are told". An old axiom, made more true by social media. Do not make the message long or complicated. Find a simple one. Mine is an example. I am sure a better one can be created. The message must be true, simple and repeated.  Get it Re-tweeted. Repeat it often. Use social media effectively.

Gertrude Stein was right.This is the lesson that history teaches: repetition.

Keep repeating the mantra, "The Affordable Care Act Helps Young Healthy People Too", and national engagement will be easily achieved.