"People believe what they are told". An old axiom, made more true by social media. Do not make the message long or complicated. Find a simple one. Mine is an example. I am sure a better one can be created. The message must be true, simple and repeated. Get it Re-tweeted. Repeat it often. Use social media effectively.
Gertrude Stein was right. “This is the lesson that history teaches: repetition.”
Keep repeating the mantra, "The Affordable Care Act Helps Young Healthy People Too", and national engagement will be easily achieved.