But Queen Bey is, per usual, undeterred.
To continue promoting her new album, Beyoncé paid a suprise visit to a Massachusetts Walmart in support the retailer's decision to carry physical copies of Beyoncé. Not only did Beyoncé
It is now clear that Queen Bey is winning pop music. Her most recent musical and visual phenomenon, Beyoncé, marks Mrs. Carter's fifth time debuting atop the Billboard 200. It has made her the first female artist to hit No. 1 with her first five albums. But Beyoncé's
Appearing at malls and stores used to be a common, albeit exciting, way for pop stars to promote their work in the past, but such an act from a star like Beyoncé
Consider her Walmart appearance in conjunction with these other facts: Beyoncé was released in the early hours of the morning without any prior warning; it was initially only available to purchase online in its entirety; each of the 14 songs had an accompanying music video (there were three bonus videos as well) making it a "visual album"; and, despite the fact that the album features her husband Jay-Z and former Destiny's Child band mates Kelly Rowland and Michelle Williams, no one had any idea it was coming.
She may not have wanted this album to be about hype, but instead of having months of hype preceding the record's release, Beyoncé
In the words of her husband, "That shit cray."