One Man is Suing the NFL Because Super Bowl Ticket Prices Are Too Damn High

One Man is Suing the NFL Because Super Bowl Ticket Prices Are Too Damn High

The news: Josh Finkelman is sick of exorbitant ticket prices for the Super Bowl, and he has decided to do something about it. The New Jersey resident has filed a class-action lawsuit against the National Football League (NFL), calling its Super Bowl ticket practice illegal. 

Apparently, $2,000 for a ticket to the big game is just a tad too much to swallow.

According to Finkelman and his lawyer, the NFL only makes 1% of Super Bowl tickets available to the public, which, they argue, is a violation of the New Jersey Consumer Fraud Act— the law requires 95% of a product to be made available to the general public. By only releasing a small percentage of tickets to fans through primary sale, the NFL creates a secondary ticket market that leads to ludicrous prices.

He has a point. The price of a Super Bowl ticket has been increasing rapidly over the years, with a sharp uptick in the past decade. The most expensive ticket in 2012 cost three times what it did in 2003. Check it out, courtesy of CBS and the Associated Press:

Source: CBS News

And for this year's Super Bowl at the Metlife Stadium in New Jersey, tickets are going to cost even more: the most expensive ticket is anticipated to cost around $2,600. But don't worry, the NFL says 40% of tickets to the game will cost less than $1,000. Phew. Here I thought I'd have to sell a kidney to buy a Super Bowl ticket. But less than $1,000? A veritable bargain.

Will the lawsuit change anything? Honestly, probably not. As expensive as Super Bowl tickets are, I can't imagine prices coming down anytime soon. As the league says, the majority of tickets are given to teams to distribute, and any secondary sales — where the truly insane prices pop up — aren't in their control.

The lawsuit is seeking millions of dollars in damages, but Finkelman is more candid: "I'm hoping the NFL will change the policy," he told the New York Daily News.

I wouldn't hold your breath, Josh. You're better off just enjoying the two Super Bowl tickets you bought for $4,000 — and praying that it's a good game.