Paramore Broke 10 World Records in Their New Music Video

Paramore Broke 10 World Records in Their New Music Video

After much hype and speculation, Paramore released the music video for its single "Ain't It Fun" on Wednesday — and it was well worth the wait. Working with the company RecordSetter, the band set out to break the most world records in a music video. They succeeded in breaking a whopping 10 rather odd, specific records.

Watch the fun, infectious video below:


Here's a rundown of all the records that the band breaks:

1. Fastest time to smash 30 guitars with clocks — 31.33 seconds

2. Most feathers caught in 30 seconds — 18

3. Most vinyl records broken in one minute — 58

4. Longest time spinning record on a finger — 32.81 seconds

5. Fastest time to run through 10 banners — 9.19 seconds

6. Most cartwheels in 20 seconds while wearing boots — 7

7. Fastest time to run backwards for 30 feat while holding stuffed animals and wearing a blindfold — 6.14 seconds

8. Fastest time to unwrap a mummy — 9.75 seconds

9. Longest scream while riding in a convertible — 8.48 seconds

And of course, there is the most important world record of all:

10. Most world records set in a music video — 10 world records

Because of the fun nature of the record-setting tasks and the upbeat styling of the song, it's easy to miss how somber the lyrics actually are: "Ain't it fun living in the real world / Ain't it good being all alone / Ain't it good to be on your own / Ain't it fun you can't count on no one," sings Hayley Williams. The song is ultimately about recognizing your own failings and coming to terms with them — and smashing some world records is a good way of doing that.

"Ain't It Fun" is the fourth single from the band's self-titled album. Paramore has also set up a page on the RecordSetter website where you can go and challenge their records. Perhaps you can try to break the most records in a black-and-white short film? How about in a Pilates workout video?