What makes today's young professionals different than other generations'? In order to make it in today's highly competitive, technology-obsessed and accelerated world, we need to be really passionate about our work.
Part of that means our passion for our work must be aligned with our personal interests and goals.
This is, in part, why Getty Images announced Monday that the stock photo agency has teamed up with Sheryl Sandberg's LeanIn.Org to launch a collection of more than 2,500 images depicting modern women in the workplace.
"Imagery has the power to motivate change. We're changing the way the world looks, one picture at a time," said Pam Grossman, director of visual trends at Getty Images.
The idea here is to transform how the world sees women, which is typically either as loving, gentle mothers or stuffy personalities in the office. Instead, the new collection depicts young, diverse women looking very much at home in their work lives. The collection is meant to represent more women of color, which could be Sheryl Sandberg's attempt at addressing critics who say she ignores the role of race and evident discriminatory practices in the workplace.
"It's about changing the visual landscape," said Jessica Bennett, contributing editor at LeanIn.Org. "It's about putting out imagery that not only reflects what's happening in the culture, but is inspirational and aspirational. We're not going to be able to change attitudes about women until we change the way we see them portrayed."
Below are a few examples from the new collection that capture how effortlessly women integrate their personal lives into their workplace. Getty will donate 10% of all proceeds generated through image licensing.
Getty's platform reaches more than 100 countries.
Image Credit (all): Getty Images
What do you think of Getty and LeanIn.org's new collection? Please let us know at email@example.com.