In One Historic Act, This Model Diversified What Beauty in the Fashion Industry Looks Like

In One Historic Act, This Model Diversified What Beauty in the Fashion Industry Looks Like

New York Fashion Week might not immediately come to mind as a place that celebrates diverse depictions of women, but one designer has decided to change all that.

Thanks to her creative and disruptive approach, Carrie Hammer made fashion week history by booking Danielle Sheypuk, a clinical psychologist from New York, to power up the runway. Hammer, whose aim was to "cast role models not runway models," gives female empowerment a prominent role in her artistic vision. In an email to Maggie Freleng at Women's eNews, the designer said, "It is so important to me that women have a positive body image and are empowered in work and their life. My line makes dresses to fit women. We don't make dresses that women need to fit into."


Image Credit: Carrie Hammer. "Let's be sure that we are empowering them rather than demoralizing them." — Carrie Hammer 

Wait, so there are people in fashion who want to make me feel BETTER about my body? Now that's revolutionary.


Image Credit: Carrie Hammer

Following her catwalk, the stunning model told Women's eNews that representing diversity is very important to her. 

"I was just another model in a show, and that's exactly what I wanted," she said. "People with disabilities need to see it. It's a confidence booster. It's like, 'if she's doing it, I can do it. Who cares about my wheelchair?'"


Image Credit: Carrie Hammer

Hammer hopes this will set a precedent and help transform the fashion industry. "I wanted to take the first step in shifting the trend to powerful women and away from gaunt models," she wrote in an email. "This will start a conversation about the type of models that are cast in campaigns. This recognition will help pave the way to have healthy restrictions around models and over-photshopping," she continued. 


Carrie Hammer NYFW 2014 Role Models on the Runway from popexpert on Vimeo.

When New York Fashion week rolls around again next fall, the designer vows to take her concept to the next level. She'll be booking women from all walks of life and making sure that young women and girls have front row seats. 

"For Fall Fashion week we will have our second Role Model fashion show at Lincoln Center and the first row won't be media or buyers — it will be young girls and women who will learn that role models are the ones to look up to. I hope that my daughter and girls in the future will one day play 'office' instead of 'house.'"


Image Credit: Danielle Sheypuk Instagram

You can check out Carrie Hammer's line of jaw-dropping dresses and learn more about Danielle Sheypuk's work and activism by visiting her website

What do you think about Carrie Hammer's transformative approach to fashion? Let me know on Twitter and Facebook.

How much do you trust the information in this article?

Elizabeth Plank

Elizabeth is a Senior Correspondent at Mic and the host of Flip the Script.

MORE FROM

Rick Ross won’t sign women rappers because he’s afraid he’ll sleep with them. That’s a problem.

He's trying to be funny, but this is not an uncommon attitude about women in the rap industry.

Study finds men’s sperm count steady falling, not unlike Gilead’s dystopian future

Sperm count and quality is apparently sinking among men across continents, putting us on a course for human extinction.

Meet the woman behind the trans-inclusive all-women’s music festival in Southern California

The creators of MOTHERSHIP are hoping to create a safe space for women-identified artists and fans.

Despite protest from Senate women, GOP advances devastating bill for women’s health

The Senate will now discuss possible amendments to the American Health Care Act.

The Women’s March launches ‘Resistance Revival’ in effort to keep anti-Trump momentum going

“Sometimes you have to preach to the choir if you want them to keep on singing.”

‘Game of Thrones’ gives fans the feminist sex scene we’ve waited seven seasons for

The women of Westeros are reclaiming agency — over the seven kingdoms and over their own bodies.

Rick Ross won’t sign women rappers because he’s afraid he’ll sleep with them. That’s a problem.

He's trying to be funny, but this is not an uncommon attitude about women in the rap industry.

Study finds men’s sperm count steady falling, not unlike Gilead’s dystopian future

Sperm count and quality is apparently sinking among men across continents, putting us on a course for human extinction.

Meet the woman behind the trans-inclusive all-women’s music festival in Southern California

The creators of MOTHERSHIP are hoping to create a safe space for women-identified artists and fans.

Despite protest from Senate women, GOP advances devastating bill for women’s health

The Senate will now discuss possible amendments to the American Health Care Act.

The Women’s March launches ‘Resistance Revival’ in effort to keep anti-Trump momentum going

“Sometimes you have to preach to the choir if you want them to keep on singing.”

‘Game of Thrones’ gives fans the feminist sex scene we’ve waited seven seasons for

The women of Westeros are reclaiming agency — over the seven kingdoms and over their own bodies.