This week, GOP backed-groups have formed a new Super PAC called "Crossroads Generation" aimed exciting the youthful millennial base that sent Obama into the Oval Office. The Super PAC will focus its message on the stagnating economy and offer a solution to the woes of young voters out of work and racked with debt.
Now that most of the GOP presidential candidates are falling in line behind Romney, this is the first sign of life that the Republican Party as a whole has shown since the primaries began.
The Super PAC is launching a $50,000 social media campaign in swing states and drawing from $750,000 in seed money from campus organizations around the country. They also plan to mobilize their 250,000 Republican-leaning student members on the ground at over 1,800 college campuses across the country.
The message from the Super PAC will consist of the following:
1. Youth Unemployment: According to the Bureau of Labor Statistics, the unemployment rate currently stands at 8.1%, but for teenagers aged 16 to 19 years-old the unemployment rate is more than triple the national average, clocking it at 24.9%.
2. Student Loan Debt has reached roughly $1 trillion in the U.S., and the Federal Reserve Bank of New York has estimated that 37 million Americans – roughly 15% – have outstanding loan debt. About two-thirds of that debt is held by people under 30.
Meanwhile, Obama is also trying to gander the youthful vote by putting his own spin on the economy.
1. Youth Unemployment: Under Obama's leadership the economy added 4.2 million private-sector jobs and that unemployment among recent college graduates is lower than when Obama took office in January 2009.
2. Student Loan Costs will rise to 6.8% from 3.4% on July 1 unless lawmakers act. Obama proposes to freeze these costs in his 2013 budget. The CBO estimates this will cost $6 billion.
It is unclear which message will resonate with young voters, but when half of the people who graduated last year are either unemployed or underemployed and current youth unemployment rate is double that of all Americans, people tend to blame the person in charge. This is why the GOP is targeting this demographic.