Dildo Fight! An Unusual Gun Safety Ad Is Going Totally Viral

First, watch this:

Well that was unexpected.

The ad, "Playthings," was produced by the gun safety advocacy group Evolve Together.

"If they find it, they'll play with it," the narrator says. "So always lock up your guns."

The message is clear: While it can be mortifying to see your kids swing around dildos like lightsabers, at least they didn't stumble upon something that was actually dangerous.

Gun reform in the U.S. is still a contentious topic, but there's at least one thing that most people can agree on: keeping guns out of the hands of unsuspecting children. Gun enthusiasts have previously used educational programs such as Eddie Eagle to teach kids not to touch guns, but they have been criticized in the past for putting the onus for safety on children rather than parents. Additionally, while some might argue this is a minor issue, a recent study found that more than 7,000 children are hospitalized every year in the U.S. because of guns.

"Our PSA is humorous, but the message is serious. Parents need to take ownership of safety in the house. If you don't want kids to play with it, put it away — it's up to you to keep your stuff locked up," Evolve Together co-founder Rebecca Bond said in a statement. "We're using humor to cut through political correctness and deliver a simple message. Americans can have a serious conversation about firearm safety that doesn't devolve into a political abyss."

The ad's rollout was timed to correspond with the beginning of National Safety Month and the start of summer, when children are more likely to visit their friends' homes for playdates and sleepovers. At a time of controversy over mass shootings in schools and openly carrying long guns in public, an ad like this reminds us whose safety is really at stake.