Dildo Fight! An Unusual Gun Safety Ad Is Going Totally Viral

First, watch this:


Well that was unexpected.

The ad, "Playthings," was produced by the gun safety advocacy group Evolve Together.

"If they find it, they'll play with it," the narrator says. "So always lock up your guns."

The message is clear: While it can be mortifying to see your kids swing around dildos like lightsabers, at least they didn't stumble upon something that was actually dangerous.

Gun reform in the U.S. is still a contentious topic, but there's at least one thing that most people can agree on: keeping guns out of the hands of unsuspecting children. Gun enthusiasts have previously used educational programs such as Eddie Eagle to teach kids not to touch guns, but they have been criticized in the past for putting the onus for safety on children rather than parents. Additionally, while some might argue this is a minor issue, a recent study found that more than 7,000 children are hospitalized every year in the U.S. because of guns.

"Our PSA is humorous, but the message is serious. Parents need to take ownership of safety in the house. If you don't want kids to play with it, put it away — it's up to you to keep your stuff locked up," Evolve Together co-founder Rebecca Bond said in a statement. "We're using humor to cut through political correctness and deliver a simple message. Americans can have a serious conversation about firearm safety that doesn't devolve into a political abyss."

The ad's rollout was timed to correspond with the beginning of National Safety Month and the start of summer, when children are more likely to visit their friends' homes for playdates and sleepovers. At a time of controversy over mass shootings in schools and openly carrying long guns in public, an ad like this reminds us whose safety is really at stake.

How likely are you to make Mic your go-to news source?

Eileen Shim

Eileen is a writer living in New York. She studied comparative literature and international studies at Yale University, and enjoys writing about the intersection of culture and politics.

MORE FROM

Will Justice Anthony Kennedy retire at end of Supreme Court term? Here's what we know.

Rumors that the 80-year-old swing justice may leave the bench are fueling fear of a second Trump pick on the nation's high court.

3 states and D.C. allow same flammable building materials behind Grenfell Tower fire

The causes of London's Grenfell Tower are similar to the justifications used to waive fire regulations in the U.S.

New Jersey bill would require kids to be taught how to interact with police

Students from kindergarten through 12th grade would receive the education.

UK Parliament hit with cyberattack

Members of Parliament had difficulty accessing their emails Saturday in the wake of the attack.

Istanbul LGBT pride march banned by government for safety concerns

A right-wing nationalist group has vowed to stop the protest.

Compounds seized by US in December reportedly contained material useful in Russia probe

The Trump administration has reportedly been considering returning the New York and Maryland compounds to Russia.

Will Justice Anthony Kennedy retire at end of Supreme Court term? Here's what we know.

Rumors that the 80-year-old swing justice may leave the bench are fueling fear of a second Trump pick on the nation's high court.

3 states and D.C. allow same flammable building materials behind Grenfell Tower fire

The causes of London's Grenfell Tower are similar to the justifications used to waive fire regulations in the U.S.

New Jersey bill would require kids to be taught how to interact with police

Students from kindergarten through 12th grade would receive the education.

UK Parliament hit with cyberattack

Members of Parliament had difficulty accessing their emails Saturday in the wake of the attack.

Istanbul LGBT pride march banned by government for safety concerns

A right-wing nationalist group has vowed to stop the protest.

Compounds seized by US in December reportedly contained material useful in Russia probe

The Trump administration has reportedly been considering returning the New York and Maryland compounds to Russia.