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NEW YORK — August 26, 2014 — Mic (formerly PolicyMic), a leading news and media company for young people, announced today that they have launched separate campaigns with Cole Haan and Cadillac.

The new partnerships represent the first major content marketing efforts for Mic, which reaches 19 million monthly readers with stories that help millennials stay informed and make sense of the world. Each brand is sponsoring a different series that will engage Mic’s young, educated audience with inspiring stories about leadership, innovation, and entrepreneurship.

“Mic is thrilled to be launching our content marketing efforts with these two incredible companies,” said Chris Altchek, Mic’s CEO and co-founder. “Millennials are reshaping the economy, and Cole Haan and Cadillac both recognize the importance of engaging our generation in a meaningful way. We are passionate about helping brands tell important stories that Mic readers will be proud to share with friends.”

To inspire the next generation of female leaders, Cole Haan has partnered with Mic to tell the stories of young women who are reinventing industries and shaping the future. The 10-part series recently launched with the story of two young female engineers and their toy company, Miss Possible. A new story will be published each week until the end of October. Giant Spoon, the agency lead who oversees Cole Haan's marketing and media initiatives, led the strategic development of the program with Mic.

David Maddocks, Chief Marketing Officer, of Cole Haan said: “We are delighted to work with a media partner that speaks to its readers in a manner that recognizes their intelligence and curiosity.”

Cadillac is sponsoring a series with Mic about founders and CEOs who are working to revolutionize a range of industries, from aviation to 3D printing. The 10-part series launched last month and will continue through December. Cadillac wants to highlight innovative entrepreneurs and the lessons they’ve learned as they drive toward success.

In June, Mic hired John Schneider and Brianne Garcia to anchor the content marketing team. Schneider joined Mic as Chief Revenue Officer and Publisher after founding Blank Screen Ventures and holding leadership roles at Taykey, Yahoo!, and Federated Media. Garcia, the former Content Marketing Manager at Complex Media, serves as Director of Brand Products and manages Mic’s revenue operations.


Mic (formerly PolicyMic) is a leading news and media company for young people. From global affairs and politics to technology and science to sports and music, Mic offers insightful stories and compelling perspectives on the issues that define a generation. Each month, more than 19 million readers rely on Mic’s unique sensibility to stay informed and make sense of the world.