DiGiorno Pizza Proves That Brands Should Really Just Never, Ever Tweet

DiGiorno Pizza Proves That Brands Should Really Just Never, Ever Tweet

On Monday evening, thousands of women across the Internet took to Twitter using the hashtag #WhyIStayed in a sign of solidarity for Janay Palmer, wife of Baltimore Ravens running back Ray Rice, after a TMZ released a leaked video of Rice knocking Palmer unconscious last February. 

It was a powerful moment of solidarity and support on an Internet often overrun with mankind's vilest impulses.

Then, this happened: 

For the last time, brands of the Internet: pay attention to what you're doing. Or just do us all a favor and stop tweeting. Not just while we're trying to share a moment of collective strength during a long day, but forever. Your weird corporate Twitter isn't cute and it sure as hell doesn't drive sales, so knock it off, already.

And yes, there was an inevitable apology:

It's not delivery. It's disaster.

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Jared Keller

Jared Keller is the former director of news at Mic.

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