Apple Is Reportedly Shutting Down Beats Music After Buying It for $3 Billion

Source: Getty Images
Source: Getty Images

It appears the beat doesn't go on. 

TechCrunch reports that Apple will soon ax Beats Music, the streaming music service Apple bought for a mind-boggling $3 billion in May

The writing was on the wall for Beats Music. The report notes that "many engineers" from Beats Music have already shifted duties to other projects within the company, like iTunes. Observers noted that the new family of iPhones released earlier in September don't come preloaded with the Beats Music app, and that CEO Tim Cook has rarely mentioned his big buy since the acquisition was announced.

An Apple spokesman told Recode that the report is "not true," but didn't elaborate. Recode adds that the streaming service won't shutter but instead "modify over time." 

Although the brand name might be sent to the corporate graveyard, the guts of Beats Music won't. Business Insider notes that the hardware aspect of Beats (i.e., those clunky headphones athletes love) will stick around for the long haul, likely incorporated into iTunes and iTunes Radio.  

Following Apple's purchase, the Internet was filled with think pieces of what the company would do with the shiny new streaming service. Unlike Rdio and Spotify, Apple had previously been relatively unsuccessful in gaining a foothold in the streaming-music-service area. Now it appears that Apple and Bono of U2 may be collaborating on a new "interactive format for music" that will likely substitute for Beats. The little-known technology is supposed to roll out in about 18 months and supposedly can't be pirated.

"I think it's going to get very exciting for the music business," Bono told Time, adding that the invention "will prove so irresistibly exciting to music fans that it will tempt them again into buying music – whole albums as well as individual tracks." Yes Bono, spending more money sounds very exciting. 

Even if Apple plans to kill Beats, at least we got this amazing photo out of the short-lived marriage:

How likely are you to make Mic your go-to news source?

Jordan Valinsky

Jordan is a writer at the Live News desk. He's previously written for The Week, Betabeat, The Daily Dot and CNN.com.

MORE FROM

'The Carmichael Show' mass shooting episode to air this week after pushback from cast

The episode was initially meant to be aired the day of the shooting at the Congressional Baseball Game practice.

These celebrities have already taken Lin-Manuel Miranda's #Ham4All challenge

Famous faces ranging from Gina Rodriguez to Rainn Wilson dust off their singing chops for a good cause.

This 'Iron Man 2' Easter egg involving Spider-Man will blow your mind

Peter Parker has a very brief but important cameo in 'Iron Man 2.'

Taylor Swift has a hilarious fake message for NBA MVP Russell Westbrook

Can we thank Russell Westbrook for Swift's "Shake It Off" single?

Nico Tortorella talks fluid sexuality, polyamory, 'Younger' season 4 and his podcast

"In the smallest way, if I can get some of these stories out, and people are listening, that's the most important thing we can do."

Episode 5 of 'The Bachelorette' ends with a cliffhanger

The drama is "to be continued..."

'The Carmichael Show' mass shooting episode to air this week after pushback from cast

The episode was initially meant to be aired the day of the shooting at the Congressional Baseball Game practice.

These celebrities have already taken Lin-Manuel Miranda's #Ham4All challenge

Famous faces ranging from Gina Rodriguez to Rainn Wilson dust off their singing chops for a good cause.

This 'Iron Man 2' Easter egg involving Spider-Man will blow your mind

Peter Parker has a very brief but important cameo in 'Iron Man 2.'

Taylor Swift has a hilarious fake message for NBA MVP Russell Westbrook

Can we thank Russell Westbrook for Swift's "Shake It Off" single?

Nico Tortorella talks fluid sexuality, polyamory, 'Younger' season 4 and his podcast

"In the smallest way, if I can get some of these stories out, and people are listening, that's the most important thing we can do."

Episode 5 of 'The Bachelorette' ends with a cliffhanger

The drama is "to be continued..."