“Cheetozard” Sold For $87,840 At Auction

Snack enthusiasts and Pokémon fans, rejoice: A Flamin’ Hot Cheeto shaped like the beloved Pokémon Charizard, affectionately dubbed "Cheetozard," has sold for an eye-popping $87,840 at auction. This sale, which took place on March 2, 2025, through Goldin, an online auction house known for trading cards and collectibles, highlights the intersection of pop culture and culinary curiosities.

The bidding for Cheetozard kicked off at a modest $250 on February 10 and escalated rapidly over the course of nearly a month. A total of 60 bids were placed before the winning bid of $72,000 was finalized. The final price included an additional $15,840 buyer's premium fee imposed by Goldin, bringing the total to just under $88K. Helluva price for a whimsical piece of art.

The Rise of Cheetozard

Measuring approximately three inches in length, Cheetozard is not just any snack; it is mounted on a custom Pokémon card and encapsulated in a clear storage box. Dave Amerman, Goldin’s head of consignment, noted that the item stands out because it bridges two distinct fandoms — Pokémon and Cheetos — making it particularly special for collectors.

The Cheetozard was discovered sometime between 2018 and 2022 by 1st & Goal Collectibles and remained preserved in a safe until its recent auction. Since its rediscovery, it has gained significant traction on social media platforms where fans shared memes and posts celebrating its quirky shape. One fan even created a now-defunct cryptocurrency dedicated to the Cheetozard meme coin.

This isn’t the first uniquely-shaped snack to make headlines at auction. In 2017, a Cheeto resembling Harambe the Gorilla sold for an astounding $99,900 on eBay. The market for uniquely-shaped snacks appears to be thriving, with various items such as snacks shaped like Arnold Schwarzenegger or Godzilla currently listed on eBay for thousands of dollars.

The sale has ignited discussions across social media platforms regarding the absurdity and humor surrounding high-value auctions of seemingly trivial items. Comments ranged from humorous takes about wanting such snacks as last meals to comparisons with other bizarre art sales such as Maurizio Cattelan's banana duct-taped to a wall that sold for $6.24 million in 2024.