The coolest new stuff that's getting wildly popular on Amazon
New things that are flying off the shelves.

Whether your style is dark botanical, mid-century updated, or cottage core, you probably can’t resist a practical tool that evokes the vibe you love. Blending function with whimsy is a trend that’s hard to resist. Why use an ordinary teapot when you can pour your brew from a woodland scene? Why pump soap from a plain plastic jar when a dinosaur will do it? Why turn on a light when you can transform the room into an underwater wonderland? There is beauty and whimsy for every corner of your life and this is the coolest new stuff that’s getting wildly popular on Amazon.
01This adorable elephant incence burner
This elephant incense burner brings an adorable vibe to your space, even before you fit a stick of incense into its proboscis and light it. It rests, relaxed and enjoying the scent, on any flat surface, and holds your incense while it burns. It comes with a silicone mat to lie on that catches all the ash. The elephant comes in pink and ivory.
02An in-fridge beverage dispenser
Whip up a batch of lemonade or iced tea in this drink dispenser, and you will have that beverage on tap in your fridge. Lie it on its side in a convenient location. When you are thirsty, push the dispenser button and hold a glass underneath to refresh your drink. It holds 1 gallon and has a big handle to make setup easy.
03The sink mat made of fast-drying stone
Eliminate the wet mess around your kitchen faucet by installing this faucet mat there. It fits neatly around the faucet, and the ultra-absorbent diatomite stone grabs water and dries quickly. It looks elegant and custom, too. “Dries incredibly fast, preventing water buildup and keeping my sink area clean and dry,” said one reviewer. “It’s durable, easy to clean, and fits perfectly on my counter.” It comes in four sizes and four colors.
04A bit of scented bling for your car’s interior
Toss that ugly and over-scented cardboard car freshener and add some bling — and delightful scent — to the interior of your vehicle instead with these glamorous air freshener clips that discreetly hold an interchangeable solid fragrance. Choose from nine charms. “They just clip on to the air vents and that is it,” said one reviewer. “All my girlfriends love them.”
05This cute glass planter stand
This cute cat sculpture planter stand is a charming way to display cut flowers, a collection of pens or paintbrushes, or even your toothbrush. The glass vase holds water or your gear while the kitty holds the glass vase. It all sits on a firm base, so nothing will spill. There is also an elephant.
06This stopper that turns your Scotch into a lamp
When you get to the bottom of that expensive bottle of Scotch, do you just toss the empty as if it were a prosaic beer bottle? No! Turn it into a lamp with this bottle lamp stopper. You don’t even have to wait till the bottle is empty. The base is a stopper. The shade is a touch-controlled dimmable lamp. It’s rechargeable, so you can keep the bottle on your bar. It comes in 30 colors.
07The candle that looks and smells like a Dr. Pepper
If you are a fan of this classic soda, you will love this Dr Pepper candle that smells just like it. It looks like a can of that tasty beverage, too, so be careful you don’t grab it and try to take a big gulp. Then you will be a pepper, won’t you? “Everyone was shocked when they found out it was a candle,” said one reviewer. It is that much like the real thing.
08A spice rack you can stick to the fridge
Stick this magnetic spice rack to the side of the fridge or to any other metal surface, and you have an instant storage spot for a collection of often-used spices. It comes with 12 glass spice jars that fit into it perfectly, a funnel, and a collection of cute blank stickers so you can label them. “The best thing I’ve bought for my kitchen,” said one reviewer. “It decluttered my spice cabinet and now I can find the spices I’m looking for.”
09Clever sand stands for drinks & phones
Next time you are reclining in your beach chair, bring a beverage and set it in this beach cup holder where it won’t get sandy or lost. There is a pocket for your phone, too, to keep that safe and handy. This is a set of four, in a variety of colors. They have a long spike that digs into the sand to keep everything elevated and safe. Choose from four color schemes.
10The car charger with retractable cords
This retractable car charger handles all your in-car charging needs. You don’t have to remember to bring a cord because it has two retractable (one USB-C and one Lightning) cords built in. Two ports will let you plug in any device that has a USB-A or USB-C plug. The body rotates and hinges so you can place it how you like. “This is a really cool device! Easy to use, gives a fast charge and doesn’t take up much room,” said one reviewer. It comes in two colors.
11The slime that looks & smells like cereal
It looks like a bowl of cereal. It smells like a bowl of cereal. But that’s not what it is. This slime cereal kit is everything you need to whip up some slime. After you mix up your cereal slime, you — or your kids — will play with it for hours because it is so satisfying to mold and manipulate. “Super easy to make, not incredibly messy, and so much fun!” said one reviewer. “My daughter loves it.”
12This lamp that creates an underwater scene
Why turn on a light when you can transform your room into a mystical underwater environment by turning on this ocean wave cordless projector lamp? It throws submerged waves on the walls and ceilings in your choice of 18 colors and two modes. Tap the lamp or use the remote to change the look to match your mood. “Perfect for creating a calming vibe,” said one reviewer. “It’s rechargeable and cordless, so you can move it easily.”
13The weightlifter who hands you a toothpick
Keep toothpicks and laughs handy by setting this charming toothpick dispenser on the dining table or counter. A sad little ghost power-lifter man lives inside and is always ready to deliver a single toothpick to your hands when you lift the frame. It’s a bit of magic for mealtime. “So cute and a good conversation starter!” said one reviewer.
14A diffuser that looks like a UFO
This clever UFO styled, raindrop essential oil diffuser and humidifier brings the mood to your space. Fill it with water and a few drops of the scent you like, and it lights up, adds scented cool moisture to the air, and becomes a whimsical water feature. Use the remote to choose from the seven lighting colors and modes and enjoy a bit of alien weather. It comes in three base colors.
15Pens with sassy sayings
If people are going to steal your pens, make sure they get a taste of your sass with them. These ballpoint pens are printed with a collection of sarcastic comments that will deliver your message — and probably remind the thieves where they got this pen. This is a pack of 12 with six sarcastic phrases.
16A charging cord that looks like a string of pearls
Bring the bling to your tech rig by charging your phone and other accessories with this pearl USB-C charging cord. It makes your gear so much more flash. In a pinch, you could wear it with your little black dress. “I got this for my new car, and I am so obsessed with how it looks. Every time I get in the car, I admire it,” said one reviewer. “In the dark, I can feel around for it and find it easily because of the pearls.” There is a USB-A option, too. It comes in two colors.
17Nice mushrooms hold your wires
Wrap your cords with these clever cable ties that have pretty mushrooms on each end. They look adorable, go with your dark botanical decor, and make a boring everyday task so much more pleasant. “I needed to keep my charging cords organized in my work bag. [...] Thankfully, these little mushroom cable ties are exactly what I needed to help organize,” said one reviewer. “Twist and bend in any way you need.” This is a set of two.
18A bouquet of tulips that is also a lamp
This lovely bouquet of tulips brings a bit of gentle beauty to your desk or an entryway table during the day. And when the lights go out at night, it turns into a table lamp that throws soft, ambient lighting. They make the perfect Mother’s Day gift, but you will want to keep them for yourself. “The flowers and stems feel real,” said one reviewer. “Got my mom one too and she loved it!”
19The solid face wash that melts & lathers
These cleansing melts solve so many face wash problems. They are gentle, clean deeply, and don’t dry out your skin, for starters. In fact, they boost your skin’s hydration with hyaluronic acid. Best part, though? They are dry. You activate them with water, which turns them into impressive lather. This makes them perfect for travel. “A convenient and effective way to maintain my skincare routine while on the go,” said one reviewer.
20Stickers that check your sunscreen
Did you apply sunscreen? When? Take the guessing out of this important skin-care step by sticking these UV detection stickers to an upper arm or other easy-to-monitor location. When your sunscreen is working, the patch is clear. If it turns purple, it’s time to apply more. No more skin-frying mistakes for you! “I only have two colors, pale and sun-burnt lobster. These little stickers offered peace of mind,” said one reviewer.
21A shower curtain hook that looks like a rose
Add some beauty to your bathroom decor by hanging your shower curtain from these rose shower curtain hooks. They turn an otherwise utilitarian piece of equipment into a row of flowers along the top of the shower curtain. Choose from eight colors. “Adds a touch of glamour to the shower curtain rings, while the stainless steel construction ensures they are rustproof and durable,” said one reviewer.
22This clever clip for carrying your hat
Some days it’s hard to know if it is worth it to bring a hat. You will have to wear it or carry it all day if you do. You will be exposed all day if you don’t. Or, you could attach these cotton hat clips to your bag and bring the hat, knowing that carrying it will be easy. The loop attaches to a bag handle, and the clip holds the brim of your hat. There are three color options. This is a pack of three.
23A snack tray for your Stanley tumbler
What more could you possibly need to help you get through the day? Your Stanley tumbler is full of your favorite beverage, and this snack bowl sits on top, delivering tasty treats. You can still sip through the straw, though! You are living your best life, whether you are at home or on the road. “Easy to clean, easy to use, and makes my husband facepalm every time I use it,” said one reviewer. It comes in three colors.
24This alarm clock that looks like a house
This house-shaped alarm clock is so much cuter than that ugly plastic standard that is in so many homes and hotel rooms. It is a bit of modern art as well as an alarm clock with a built-in thermometer, allowing you to display the time or the temperature. You can adjust the brightness, too. It comes in three architectural styles and two sizes.
25A 3D moon lamp that’s mesmerizing
This moon lamp is a realistic 3D rendering of the moon, replicating the surface of the moon in your living space and acting as functional and fascinating lighting. Use the remote to choose from 128 colors or to set the timer so it turns off automatically after you fall asleep. “Beautiful and mesmerizing to look at,” said one reviewer. “Something about it brings me comfort and makes me feel at ease.” There are three options.
26A hip way to display what’s playing on the turntable
Turn your living room into a slick hipster hangout by spinning some albums on your record player and using the “Now Playing” vinyl record stand to let everyone know what’s on the turntable. The words light up while the wooden stand holds the album cover. There are seven phrasing options, or you can customize the words that light up. “Very cool!” said one reviewer.
27Edison bulb night-lights
This vintage LED night-light is the missing element in your home lighting. Plug the Edison bulb into any outlet, and it will turn on automatically when the room is dark so you can find your way without turning on lights. It fits your decor, throws warm light, and the brightness is adjustable.
28A phone charger that’s a speaker and party light
Drop your phone onto this space-age charging stand and speaker night-light, and turn it into the party center. While your phone charges, it will also play music through the speakers. Use it to fire up a slumber party or to play restful sounds so you can sleep. The lights, too, can be fun and frisky or calming and restful. You choose between seven colors and two dynamic lighting modes.
29These pretty pastel & metalic highlighters
Your ordinary yellow highlighter is about to get replaced. This glitter pastel highlighter pack is so much more fun. There are six soft colors, and each one adds glitter and shine to the page. Use them to color-code your journal or studies. The pens are a unique shape, too, that will look dashing on your desk. There are three color options. You can opt for pastels without glitter, too.
30The hot dog that protects you from burns
Turn every meal into a sight gag while protecting your arms and hands from the heat. Bring dinner, cookies, or whatever you just baked to the table using these hot-dog oven mitts, and you are sure to get a laugh. But they offer serious protection, too. The thick quilted mitt wraps all the way around your dish, so no part of it will burn you.
31A bouquet night-light for your outlet
There are ordinary night-lights, and then there is this color-changing, plug-in mushroom night-light that is a whole mood. Mushrooms, flowers, and leaves explode out of the light as if a garden is growing in your outlet. It’s beautiful and it throws just the right amount of light. It turns on automatically as the room darkens. “So much nicer than a plain nightlight,” said one reviewer.
32Clever mug racks
Mount these mug hooks to the wall so that doing the dishes — and grabbing a cup of coffee — is easier. Each one holds four glasses or mugs upside down so they can drip dry. Use them as part of your dish drying station or as a way to store beautiful mugs out in the open. “These were incredibly easy to install, hold four decent-sized mugs each, and have lasted at least a year,” said one reviewer. “Love getting to see all of our unique mugs displayed at work.” They come in white or black.
33A bookshelf that floats
This floating wall shelf is a unique and interesting way to store a collection of books, transforming them into a piece of curated wall art. You can hang the books so the bindings face forward or separate the pegs and display the book covers. “Such a fun and creative way to hang up my books,” said one reviewer. “The hard part is deciding which books to hang — my favorites or [...] my TBR list.”
34This tiny air pump for all your inflatables
This tiny electric air pump is the size of an egg, and it makes it so much easier to inflate a kiddie pool, air mattress, sleeping pad, or pool toy. It is rechargeable and comes with five nozzles to fit into the items you want to inflate. You can hang it from your backpack, drop it in a drawer, or keep it by the pool. It’s also a flashlight. It comes in three colors.
35A smart way to store fresh herbs in the fridge
Next time you buy — or cut — fresh herbs, give them a home in the fridge where they will be happy and thrive for weeks. This herb keeper waters the cut ends while keeping the leafy goodness upright and chilled. You can use a few leaves today and still have fresh herbs when you want them three weeks from now. Pull the big yellow knob on top to open it and lift the leafy parts out without spilling the water.
36This body scrubber that looks & smells like a flower
This body buffer looks and smells like a flower. It is infused with a gentle, hydrating body wash that lathers up when you get it wet so you can scrub your epidermis in the shower or bath with ease. It has a loop to hang it and there are nine scents to choose from. “It doesn't matter what scent you ultimately choose because ALL of them will literally transform your entire bathing experience,” said one reviewer. “Incredibly convenient and pampering.”
37The squeegee that makes cleaning look good
Mount this silicone squeegee to the wall in your bathroom or shower to make it easy and convenient to keep the windows, mirrors, and shower doors clean and clear. It comes with a clever, matching wall hook and looks like a bit of sculpture. But you can grab it off the wall and give any shiny surface a fast and effective cleaning. It comes in two colors.
38A fabric shaver that fits in your hand
Who says a fabric shaver can’t be effective and cute at the same time? This fabric shaver proves that it’s possible. Also, the mouse shape is handy. Grab it and mow away all the pills, threads, lint, and fluff that is making your sweater or couch look tired. It is rechargeable and runs for 45 minutes on a single charge. It comes in five colors.
39Solar lights that look like fireflies
Stick these swaying solar garden lights right into the soil in your garden or the pots on your deck, and it will look like June bugs are glowing amid the flowers and leaves. A solar panel grabs the sun during the day to power them all night, and they throw a warm — or colorful — glow that is magical and charming. They come in three colors.
40A better way to hang your pants
Hang your pants in the closet with all your shirts and jackets so the wrinkles fall out while they are stored. This set of 20 pants hangers is the smart way to accomplish this. Fold the pants in half lengthwise and slide them over the hanger. The non-slip coating keeps them from falling off, and you can see your entire wardrobe at once. “The BEST pants hangers I've ever used,” said one reviewer.
41Spice bombs that are shaped like hearts
Skip the recipe and drop this authentic birria spice bomb right into your stew, soup, or taco meat to get the perfect flavor of a home-cooked Mexican dish. They are premixed pucks shaped like hearts, which makes cooking fun as well as easy. They work well on a stovetop, in a pressure cooker, or a slow cooker. There is also a Picante mix.
42The airplane pillow that’s easy to pack
You don’t have to sacrifice luggage space to catch a nap on the flight. This airplane pillow stores in a small space in your carry-on. Wrap it around your neck like a scarf, and the rigid inner frame holds your head when you fall asleep so you can keep on sleeping. “AMAZING!!! I was actually able to sleep,” said one reviewer. It comes in six colors.
43The Grim Steeper for tea when you feel like death
Invite the grim reaper to tea! Fill this tea infuser with leaves and drop it into hot water for a dark tea ritual that will probably not end badly — at least for you. The reaper’s scythe sticks up out of the water, making it easy to grab him and pull the leaves out when your brew is ready to sip. “When you feel like death, you can put the reaper in and have your tea,” said one reviewer.
44This hack for getting your key in the lock at night
Stick this LED door light above your door lock, and it will turn on when you fumble your key anywhere near that lock so you can see what you are doing. It is battery-operated and motion-sensing, making it simple to install and set-it-and-forget-it easy. The light is on so briefly that the batteries last, seemingly, forever. It comes in several finishes.
45This herb stripper bowl that’s smart & pretty
Sometimes the right tool makes an odious job fast and easy. This herb stripper bowl is such a tool. Instead of painstakingly pulling the leaves off your basil or thyme, pull the stem through one of the holes in the bowl. It has seven holes in a variety of sizes. Pick the one that best matches the herb you are using. It’s pretty enough to keep on your counter, too.
46A trick for keeping dirt out of your floor vents
Tired of cleaning pet fur, dust, and small junk out of your HVAC system because your floor vents let detritus through? Snap these magnetic floor register vent covers over that register and prevent that mess. It is much easier to vacuum off this filter than to pull off the register and clean the ductwork. “One of our cats kept dropping their kibble down into our register,” said one reviewer. “These have solved that problem!”
47This knife that fits on your keychain
Why is it always when you don’t have a pocket knife in your pocket that you need one? This mini keychain knife will always be there. It is about the size of a key when closed. And the blade is small but effective and sharp. You will be able to open packages, cut twine and rope, and more without hunting for a tool.
48The ceramic dinosaur that delivers soap
Washing your hands will be much more fun when Soapasaurus is on the job, delivering that dollop of soap to your palm. This little ceramic dinosaur is adorable and good at the job. It holds 9 ounces of soap, lotion, or whatever you want dispensed and looks friendly and sweet on the counter. “I love the amusing design and I’m pleased how easy it is to use, and how great it looks in my kitchen,” said one reviewer.
49A style upgrade for big ice cubes
Take your big ice cubes to the next level with this ice cube maker design tray that embeds beautiful designs into the cubes. When you pull your ice cube out of the freezer, set it on the tray, choosing a pattern as you do. While you mix drinks, your cube will melt slightly into the design so you can drop a decorated cube into the glass. Choose from five tray themes.
50This server so your cheese is always warm
Even when your charcuterie is whipped up at the last minute for an impromptu gathering, you don’t have to serve the brie cold. Set it on this soft cheese warming plate and let a small candle warm it to the perfect temperature. “One tealight candle heated the brie to perfection,” said one reviewer. “It was soft, warm, and creamy without being runny.”
51The bag clips that look like mushrooms
Close up a bag of chips. Snap the bread bag closed. Cute up your brown bag lunch. These mushroom bag clips will make all your bagged foods stylish. If your style is botanical, woodsy, or mushrooms, these are must-haves. This is a pack of four.
52A smart bookmark that remembers your page
This clever automatic bookmark does all the work so you can get lost in the story. As you turn pages, it keeps track of where you are, so if you have to leap up and throw your book down fast, you won’t lose your page. Genius. “You don’t have to worry about your book accidentally shutting without a bookmark,” said one reviewer. “It’s not in the way while you’re reading, but it’s there when you need it.”
53A disco ball vase for always-on glam
Turn every gathering into a party by putting flowers in this stone disco ball vase. It sparkles and throws light around the room so you can get festive, whatever the event. “This vase brings me joy. I love the light-catching elements of disco balls,” said one reviewer. “Having a bouquet in a disco ball is like having a bundle of joy on your table at all times.” It comes in three colors.
54A pair of microwavable animal heating pads
When you have cramps, muscle aches, or need something warm and calming, this microwavable stuffed animal is here to deliver the warmth, comfort, and snuggles. Microwave them both, climb under the blankets, and feel better. You do not have to be a child to want this! “Nicely sized heating pads,” said one reviewer. “Work perfectly well for adults, plus they're really cute!” This is a pack of two animals. Choose from the fox and owl or a pair of bears.
55Glass shelves that stick to the window
Turn a window into a garden with this suction cup window shelf. The heavy-duty suction cups clamp the glass when you turn a knob and the shelf is clear glass so it disappears while your plants — or other items — turn into a display. There are six shape and bundle options so you can design the look you want.
56The door & window stopper that looks like a comma
Want to open the doors and windows without letting them bang around in the wind? This door and window stopper is the elegant solution. Tuck it under the door, against the window, or whatever suits your situation. The clever shape can be used in six ways. It is cute when it’s working and when it’s waiting in the wings. There are four colors.
57This expandable shoe rack that looks stylish
Keep your shoes right where you put them on and take them off by setting this foldable shoe rack in your entry. It turns your shoe collection into a display, lets them air out when you aren’t wearing them, and is a great place to set a bowl to drop your keys into or a plant to spruce up the entry. It comes in four heights.
58This sponge that looks like a houseplant
If you want whimsy and botanical style in every possible corner of your home, you need this Monstera leaf kitchen sponge. Instead of an ugly sponge, sinkside, your kitchen will sport this rendering of a magnificent specimen. One side is soft for cleaning delicate items, and the other is abrasive for scrubbing off messes, so this is not just decor. It is a hard-working sponge. There are four other shapes, too.
59This magnifying mirror you can pack along
You can’t wear your glasses to apply eye makeup. You will get mascara on them. That’s why you need this magnifying handheld mirror in your travel bag. It lets you see what you are doing. It folds flat for travel and stands on a tabletop when you are using it. Or you can hold it by the hinged handle. One side is a regular mirror. The other side magnifies ten times. It comes in two colors.
60A teapot for your forest
Turn tea time into a charming woodland adventure with this cute mushroom teapot with a cartoon squirrel living in the base. “I will be throwing the most epic tea party with this! Beautiful appearance, soft, easy to hold, and the handle is wonderfully designed,” said one reviewer. There is also a matching cup and saucer (with another squirrel) and a mug with a mushroom cap lid.