Kim Kardashian West Says She's Over Contouring, It's All About "Nontouring" Now

Source: Getty Images
Source: Getty Images

Was it body contouring that sent Kim Kardashian West over the edge, like, "that's it, no more, this trend has gotten just way out of hand?" Or was it just that nothing gold-and-bronze-shaded can stay? Whatever the cause, the mother of contouring has called it: contouring is out, "nontouring" is in. 

As Jezebel reported, Kardashian West made the #ShockingDeclaration at Vogue Festival, while engaged in pre-arranged chatter with makeup artist Charlotte Tilbury and editor-at-large Fiona Golfar. 


A photo posted by (@) on

"I think right now it's more about nontouring, like real skin with less makeup on it," Kardashian West told a "packed auditorium" on Saturday, according to Vogue. "I'm trying to wear less... and my husband loves me without makeup," she added, a verbal wink at husband Kanye West, seated in the front row.

A photo posted by (@) on

"I'm really into strobing now, so just highlighting the skin without using bronzer," she continued. "I love contouring and I don't think I'd stop contouring my nose — I know people think I've had a nose job but it really is just make-up!" So: contouring, no; strobing, very yes. 

A photo posted by (@) on

Kardashian West explained that she now carries only a "small makeup case" when traveling, which includes a number of Tilbury's products and some pared-down contouring/strobing tools. 

The reality TV star didn't say specifically what sparked the change, although she did note that "for my first baby [North] I gave birth in full makeup, but none for my second [Saint]." Could it be that less makeup means a more comfortable state of existence? Was that very involved beauty regimen chomping too large a bite from her daily schedule? Or is it just that trend-setters must move on the minute their ways are adopted by the masses? 

Whatever her reason, Kardashian West brought contouring into this world (or at least, the mainstream) and she can take it out. Goodbye, contouring — it hasn't been real in the slightest.

A photo posted by (@) on

Read more: Contouring "Sends a Bad Message" to Women About the Need to Change Your Face

How likely are you to make Mic your go-to news source?

Claire Lampen

Claire is a staff writer at Mic who covers women's issues and reproductive rights. She is based in New York and can be reached at claire@mic.com.

MORE FROM

Grizzly bear protections in Yellowstone National park are ending

A final ruling by US government officials will strike the Yellowstone grizzly bear from the list of threatened species after its population increased to 700.

Another day, another off-camera White House press briefing

The move to scale back on-camera press briefings comes amid Trump's increasing unwillingness to interact with the press.

Minneapolis might get a $15 minimum wage, but restaurant workers aren't celebrating

Discord has been brewing in Minneapolis over whether tipped work will be counted toward a $15 minimum wage.

These abysmal new poll numbers for House health care bill don't bode well for Senate version

Only 34% of Republicans approve of the new proposed law.

'Pizzagate' shooter gets 4-year prison sentence, lawyers urged judge to deter vigilantism

Welch stormed a Washington, D.C., pizza place and shot off a firearm because of the internet.

American Health Care Act by the numbers: What to know about Senate Republicans' secret health plan

After drafting the ACA repeal and replace plan behind closed doors, the AHCA is out — and Senate Republican leaders are hoping to vote on it in a week.

Grizzly bear protections in Yellowstone National park are ending

A final ruling by US government officials will strike the Yellowstone grizzly bear from the list of threatened species after its population increased to 700.

Another day, another off-camera White House press briefing

The move to scale back on-camera press briefings comes amid Trump's increasing unwillingness to interact with the press.

Minneapolis might get a $15 minimum wage, but restaurant workers aren't celebrating

Discord has been brewing in Minneapolis over whether tipped work will be counted toward a $15 minimum wage.

These abysmal new poll numbers for House health care bill don't bode well for Senate version

Only 34% of Republicans approve of the new proposed law.

'Pizzagate' shooter gets 4-year prison sentence, lawyers urged judge to deter vigilantism

Welch stormed a Washington, D.C., pizza place and shot off a firearm because of the internet.

American Health Care Act by the numbers: What to know about Senate Republicans' secret health plan

After drafting the ACA repeal and replace plan behind closed doors, the AHCA is out — and Senate Republican leaders are hoping to vote on it in a week.