Cyber Monday Deals 2012: Facebook and Apple Join to Solve All Your Christmas List Problems

Facebook and Apple launched today "iTunes Gifts," a partnership between the Cupertino company and the social network, that offers $10, $15, $25 or $50 virtual gift certificates with which Facebook users can suggest what songs, videos, apps or games the recipients of their presents should spend their certificates on. 

The project further advances the alliance between Apple and Facebook, which started when the social network was embedded into Apple's recently launched iOS 6 operating system. iTunes Gifts also offers the potential to increase the Apple Store's sales while providing Facebook with the opportunity to split revenues (and mining an abundance of data and information about the what both givers and receivers like).

For users, iTunes Gifts could be appealing because of the convenience of using their Facebook list of friends as an actual Christmas list they can go through from the comfort of their own homes, schools or offices (via their laptop, tablets computers or smart phones). The service could also provide a source of market research — both for users and the companies — as it pairs users' profile pictures with the products they pick (tailoring products to each user's likes and profile).  

But, as TechCrunch says, the real potential of Facebook Gifts is to take the guesswork and decision making out of shopping (focusing on "smoothing out all the friction of giving presents to friends until the only pain is the price"). 

How much do you trust the information in this article?

MORE FROM

‘Insecure’ season two is television for us, by us — and it’s even better than before

Creator Issa Rae shouldn't sweat the Emmy snub — her connection with her core audience is what really makes this series shine.

We talked to military experts about who will win the Iron Throne

Does Dany have a chance? Historians, tacticians and scholars weigh in on the ultimate outcome of 'Game of Thrones.'

‘Game of Thrones’ Season 7, Episode 2 Trailer: New alliances may form in “Stormborn”

Jon Snow and Daenerys Targaryen may have an unexpected intermediary.

Tyler, the Creator is still a “walking paradox” on the rumor-baiting ‘Flower Boy’

Is he queer? Maybe. Does he know how to use the speculation to further his art? Definitely.

Note to Ryan Murphy: ‘American Horror Story’ reveals don’t need to be a scavenger hunt

The title and premiere date of the seventh season of 'American Horror Story' were revealed Thursday.

‘Wet Hot American Summer: Ten Years Later’ proves sometimes it’s OK to skip the reunion

If you're looking to trim down your Netflix consumption, start by avoiding this pointless sequel series.

‘Insecure’ season two is television for us, by us — and it’s even better than before

Creator Issa Rae shouldn't sweat the Emmy snub — her connection with her core audience is what really makes this series shine.

We talked to military experts about who will win the Iron Throne

Does Dany have a chance? Historians, tacticians and scholars weigh in on the ultimate outcome of 'Game of Thrones.'

‘Game of Thrones’ Season 7, Episode 2 Trailer: New alliances may form in “Stormborn”

Jon Snow and Daenerys Targaryen may have an unexpected intermediary.

Tyler, the Creator is still a “walking paradox” on the rumor-baiting ‘Flower Boy’

Is he queer? Maybe. Does he know how to use the speculation to further his art? Definitely.

Note to Ryan Murphy: ‘American Horror Story’ reveals don’t need to be a scavenger hunt

The title and premiere date of the seventh season of 'American Horror Story' were revealed Thursday.

‘Wet Hot American Summer: Ten Years Later’ proves sometimes it’s OK to skip the reunion

If you're looking to trim down your Netflix consumption, start by avoiding this pointless sequel series.